What’s the difference?
If you are a Facebook member – and let’s face it, who isn’t? – you can check into or tag a specific location or business, including that location in your Facebook status update, photos or video uploads. You can however decide who can see what you share on Facebook, just in case you have those people you’re too scared to delete but don’t want knowing your whereabouts, like your folks, boss, stalker…
Facebookers can also tag their friends in specific locations in their updates and posts. This location tag appears in your News Feed, as well as the tagged friend’s News Feed. So Facebook Places is a check-in service as well as a location tagging tool.
If you have a Facebook Business page, pop your address in the Page description, so when you update a post and tag your business location it will lead people who click on it straight to your Facebook Business page. By putting your address in the page description you will automatically come up in the Facebook Places directory, other related searches and be published on Facebook News Feeds. So if your business has any promotions or discounts running people are more likely to come across it. With Facebook Places, the Facebook audience is key – increasing your brand awareness.
Foursquare is a free app on iPhone, Android, Palm, and BlackBerry devices – but can also be used from your PC. It is a location-based deals tool, but with you can also share with your Foursquare friends, where you are now, where you’ve been, and where you’re heading to next – your friends can even join your plans.
When you create your personal Foursquare account, you can search the nearby locations for places like restaurants, see where your other Foursquare friends have been, if they have recommended/criticised the place by leaving a comment, personal tips or tagged photos of themselves there, what they ate or got up to. Foursquare can even tell you if your friends are nearby, so you can meet up with them. You can share your location on anything you post to Foursquare, so your friends can see what you’ve been up to and comment on it. You can do the same for them – even try beating them to badges or Mayorships. You can find your friends who also have foursquare through Facebook, Twitter or through your address book on your mobile phone.
Your Foursquare page also gives you suggestions for what’s going on that night and most popular places on Foursquare near your current location. By going to these locations you can collect badges on Foursquare like being a “Local”, “Gym rat” or becoming a “Superstar” – the most hard core Foursquare user. On your Foursquare page there are “Lists”, where users can find for example, “Guide to Randburg’s best spots” or for example, Nandos has saved a list of every branch in Joburg – but it’s all relative to your location.
On Foursquare business pages you can publish deals that can be unlocked by Foursquare users by “Checking in” to your location. The “Mayor” is someone who has checked in the most at a location, and can often receive freebees, discounts and other benefits. At Col’Cacchio World Wear, the Mayor can eat for free.
Your Foursquare business page includes all your contact details, so users can find you on Foursquare, call up and make a booking, or just surf for more info and check out your deals. As a geo-marketing mobile tool its gives you access to your customers at the exact time when they’re making purchasing decisions, giving you the potential to boost business and brand loyalty to your physical location. With Foursquare, your location is key.
My favourite Foursquare campaign to date was the Jimmy Choo “Catch a Choo” campaign to promote the launch of the “Tokyo” sneaker in a real-time treasure hunt around London. This campaign was also launched on Facebook and Twitter, where a pair of the sneakers would tag their location throughout the day in their status updates and tweets, as well as sharing their location for hunters to follow on Foursquare. If you could catch up to the Tokyo’s location, you could pick a pair in the style and size of you wanted J
So that’s it for now, hope you have a great day Digitalians!